SXSW and the Fabulous Twegg Hunt

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As I mentioned in the previous post, I’m helping to support Mobile Loaves and Fishes during this fun, frenzied SXSW season. Here are all the details you need to know for the #Twegg contest.Short version is– help the homeless and win a kindle!WHATWith the help of some social-media savvy volunteers, Mobile Loaves & Fishes, an Austin nonprofit organization that feeds homeless and working poor people on the streets of five U.S. cities every night, is launching two contests in conjunction with SXSWi. The name for the contest– “Twegg”–has a dual meaning. The first part of the contest takes place on Twitter, and hard-boiled eggs are one of the most popular and important foods served from MLF’s trucks. See www.mlfnow.org/tweggHOW IT WORKSTwegg #1:• Participants must be on Twitter and following Mobile Loaves & Fishes CEO and President Alan Graham @MLFNOW• Until 11:59 PM on Saturday, March 14th participants must make one or more tweets about Mobile Loaves & Fishes or its mission to be considered eligible. Each post must include the hashtag #twegg to have be counted in judging.• On Sunday, March 15th, a panel of judges will review each post tagged with #twegg and pick the best Tweeter. The winner will get a Kindle 2!Twegg #2:• This contest takes place at the SXSWi 2009 Plutopia music, art and performance extravaganza/afterparty on Monday, March 16–see www.plutopia.org• Find the Mobile Loaves & Fishes volunteers with Easter baskets and bunny ears, and exchange your business card for a free, informative egg and the chance to win a Kindle 2!• The winner will be announced at Plutopia between 11 and 11:15 PM (must be present to win).WHENTwegg #1 takes place until 11:59 PM on March 14, 2009 and Twegg #2 takes place at the SXSWi 2009 Plutopia afterparty on March 16.For more information, go to the Mobile Loaves and Fishes Twegg site. I will be judging the best tweets– so they better be good! I’ll be looking for the best tweets that respectfully show support for Mobile Loaves and Fishes and their mission. Good luck!Here is a video segment generously donated by Andrew Shapter of Alan Graham and his work with MLF.

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